• Privacy Policy •

Elan Ski Shop Oy Online Store
Updated 03.10.2018

We value everyone’s privacy and understand our responsibility when it comes to collecting and storing data. We take data protection very seriously and always ensure first-class care of all the information we collect, receive, and store. It is important to us that we also provide our customers with the possibility to access their own information or to request complete erasure. In order to use Elan Ski Shop’s services, the customer must accept the terms outlined in this privacy policy.

In short, what kind of information is collected and stored?

We collect and store the following types of information:

Information provided by the user
Data saved from the use of Elan Ski Shop’s online services
Information derived through analytics

All three forms are explained in detail in the section “What information do we collect and store?”

In short, what is the data used for?

To build an easy-to-use and secure service
To improve product recommendations and marketing
To enhance the online store and customer service
To develop customer experience

Read more in the section “How is my data used?”

Data Controller

Elan Ski Shop Oy
Keskuskatu 2 A
99130 Sirkka
Business ID: 2634815-2

Contact person for registry matters:
Katri Viitaniemi
Phone: +358 40 4865544

Name of the Register

Elan Ski Shop Oy Customer Register

What information do we collect and store?

Name, username, and password
Phone number, email address, and postal address
Billing details and payment method information
Nearest store location
Location data for service localization (default currency, language, delivery method in online store)
Email and credentials used for login via Google or Facebook
Product reviews
Marketing communication permissions and, with separate consent, survey permissions
Data saved from the use of Elan Ski Shop’s online services:
- Delivery address and payment method
- Order history: ordered products, returns, and payments
- Online store browsing and usage data
- Device identifiers
- Online session events, e.g., cart additions
Analytics-based information:
- Product recommendations, customer segments, and interests inferred from browsing and purchase data

How is my data used?

Personal data is used for:

Order processing: handling, receiving, delivery, archiving, and accounting
Producing more relevant and personalized content and marketing
Improving customer experience and service
Facilitating and speeding up product returns
Maintaining customer relationships

Cookies and Other Tracking

When you visit Elan Ski Shop Oy’s online store, a cookie is automatically stored in your web browser. We use different types of cookies to provide our users with an optimal and personalized service. Additionally, we use some third-party cookies to improve functionality, enhance user experience, and optimize communication and marketing.

What is a cookie?
A cookie is a small text file stored on the user’s device by the web browser. Cookies are used, for example, to retain user information when moving from one page of an online service to another. The use of cookies always requires the user’s consent. With cookies, Elan Ski Shop Oy’s website can recognize your visit and personalize information that interests you. The cookies we store are only accessible to Elan Ski Shop Oy’s servers and do not contain personal information. Cookies are also used to collect user statistics, enabling us to personalize our content and further improve our services.

How long are cookies valid?
Cookies stored on your device last for a maximum of 24 months from each visit.

How to avoid cookies?
You can find instructions on avoiding cookies at www.optout.networkadvertising.org. However, some cookies are essential for the smooth operation of our online services, so we recommend allowing their use. More information about cookies is also available on the website of the Finnish Communications Regulatory Authority.

Third-party cookies:

Google Analytics
Facebook Custom Audiences

Who can process my data and where is it stored?

We follow good data protection practices, and access to data is strictly monitored. As of May 25, 2018, the requirements of the EU General Data Protection Regulation (GDPR) have been incorporated into our operations and are fully observed.

The customer register data is stored in a system that requires a username and password to access. The system is also protected by firewalls and other technical safeguards. Only certain pre-defined and trained employees of Elan Ski Shop Oy have access to the data. The information is stored in locked and guarded premises.

In some cases, we may need to transfer information to third parties, e.g., for storage, analytics, or marketing. We have strict contracts with all our partners, and these agreements comply with legal and GDPR requirements. Our partners are never permitted to use the data for their own purposes or share it further.

How long do we retain data?

We keep data only as long as necessary to fulfill the purposes described in this policy. Customer account data that is inactive will be deleted no later than five years after the last activity. Some data must be retained longer if required by law, e.g., for accounting obligations.

Customers also have the option to anonymize their account, which means all personal data will be removed from the account and purchase history. At that point, the customer can no longer be identified, and the account cannot be restored. To request anonymization, please send a message to: elanskishop@levi.fi

How can I view or delete my data?

Customers always have the right to view their own data and request its deletion. Correction requests, deletion requests, or other inquiries regarding your data can be sent to: elanskishop@levi.fi

Data Correction

The data controller corrects, deletes, or supplements any incorrect, unnecessary, incomplete, or outdated personal information in the register, either on their own initiative or at the customer’s request. To request correction, please contact the person responsible for registry matters.

Will my data be shared with third parties?

Only in necessary cases, such as to enable payments, deliveries, or marketing. Address and contact details may be forwarded, for example, to delivery providers such as Posti, Matkahuolto, or DHL. Online store transactions are processed through the marketing and content platform we use for services such as email marketing. Payment transactions are provided by Klarna, and payment details are transferred via Klarna during the process. According to our agreements, these third parties are never allowed to use the data for their own purposes and only receive the information necessary to fulfill the service. All data transfers are carried out via secure connections.

Updates to This Privacy Policy

The world is changing quickly, with new regulations and opportunities emerging frequently. At Elan Ski Shop Oy, we actively monitor these changes and update our privacy policy whenever necessary. The date of the latest update can always be found at the top of this privacy policy.

Thank you for reading our privacy policy. We are happy to answer any questions if anything about the storage, processing, or use of your data remains unclear. Questions can be sent to: elanskishop@levi.fi